At the time of the release of Ang Lee's Hulk, screenwriter James Schamus was planning a sequel, featuring the Gray Hulk. He was also considering the Leader and the Abomination as villains.[29] Marvel wanted the Abomination because he was the most famous enemy, and because he would be an actual threat to the Hulk, unlike General Ross.[30] During the filming of Hulk, producer Avi Arad had a target May 2005 theatrical release date.[31] On January 18, 2006 Arad confirmed Marvel Studios would be providing the money for The Incredible Hulk's production budget, with Universal distributing,[32] because Universal did not meet the deadline for filming a sequel.[4] Marvel felt it would be better to deviate from Ang Lee's style to continue the franchise, arguing his film was like a parallel universe one-shot comic book, and their next film needed to be, in Kevin Feige's words, "really starting the Marvel Hulk franchise". Producer Gale Anne Hurd also felt the film had to meet what "everyone expects to see from having read the comics and seen the TV series".[15]
Louis Leterrier, who enjoyed the TV series as a child and liked the first film,[15][5] had expressed interest in directing the Iron Man film adaptation. Jon Favreau had taken that project, so Marvel offered him the Hulk. Leterrier was reluctant as he was unsure if he could replicate Lee's style, but Marvel explained that was not their intent.[33] Leterrier's primary inspiration was Jeph Loeb and Tim Sale's Hulk: Gray (a retelling of his first appearance). He replicated every comic book panel that he pinned-up during pre-production, from the many comics he browsed, in the final film.[5] Leterrier said that he planned to show Bruce Banner's struggle with the monster within him,[34] while Feige added the film would explore "that element of wish fulfillment, of overcoming an injustice or a bully and tapping into a strength that you didn't quite realize you had in yourself".[35] Arad also said the film would be "a lot more of a love story between Bruce Banner and Betty Ross".[36]
Zak Penn, who wrote a draft of the first film in 1996, said the film would follow up Hulk, but stressed it would be more tonally similar to the TV show and Bruce Jones' run on the comic. He compared his script to Aliens, which was a very different film to Alien, but still in the same continuity.[9] He included two scenes from his 1996 script: Banner jumping from a helicopter to trigger a transformation, and realizing he is unable to have sex with Betty.[37] Penn wrote three drafts, before departing in early 2007 to direct The Grand. Norton, who had rewritten previous films he starred in, wrote a new draft, which pleased the director and the studio in establishing the film as a reboot.[38] Leterrier acknowledged the only remaining similarity between the two films was Bruce hiding in South America,[5] and that the film was a unique reboot, as generally audiences would have expected another forty minute origin story.[39] There were previous discussions to set the first act in Thailand.[40] Leterrier felt audiences were left restless waiting for the character to arrive in Ang Lee's film.[39] Gale Anne Hurd noted fans dubbed the film a "requel", a portmanteau of reboot and sequel.[41]
Norton explained of his decision to ignore Lee's origin story, "I don't even like the phrase origin story, and I don't think in great literature and great films that explaining the roots of the story doesn't mean it comes in the beginning."[8] "Audiences know this story," he added, "[so] deal with it artfully." He wanted to "have revelations even in the third act about what set this whole thing in motion".[3] The new origin story references Ultimate Marvel's take on the Hulk, which also had him created in an attempt to create supersoldiers.[42] Norton deleted Rick Jones and toned down S.H.I.E.L.D.'s presence.[15] He also added the scene where Banner attempts to extract a cure from a flower and his e-mailing with Samuel Sterns,[37] which references Bruce Jones' story.[43] Norton rewrote scenes every day.[17] Ultimately, the Writers Guild of America decided to credit the script solely to Penn,[44] who argued Norton had not dramatically changed his script. Journalist Anne Thompson explained "The Guild tends to favor plot, structure and pre-existing characters over dialogue." Before either Penn and Norton joined the project, an anonymous screenwriter wrote a draft
Louis Leterrier, who enjoyed the TV series as a child and liked the first film,[15][5] had expressed interest in directing the Iron Man film adaptation. Jon Favreau had taken that project, so Marvel offered him the Hulk. Leterrier was reluctant as he was unsure if he could replicate Lee's style, but Marvel explained that was not their intent.[33] Leterrier's primary inspiration was Jeph Loeb and Tim Sale's Hulk: Gray (a retelling of his first appearance). He replicated every comic book panel that he pinned-up during pre-production, from the many comics he browsed, in the final film.[5] Leterrier said that he planned to show Bruce Banner's struggle with the monster within him,[34] while Feige added the film would explore "that element of wish fulfillment, of overcoming an injustice or a bully and tapping into a strength that you didn't quite realize you had in yourself".[35] Arad also said the film would be "a lot more of a love story between Bruce Banner and Betty Ross".[36]
Zak Penn, who wrote a draft of the first film in 1996, said the film would follow up Hulk, but stressed it would be more tonally similar to the TV show and Bruce Jones' run on the comic. He compared his script to Aliens, which was a very different film to Alien, but still in the same continuity.[9] He included two scenes from his 1996 script: Banner jumping from a helicopter to trigger a transformation, and realizing he is unable to have sex with Betty.[37] Penn wrote three drafts, before departing in early 2007 to direct The Grand. Norton, who had rewritten previous films he starred in, wrote a new draft, which pleased the director and the studio in establishing the film as a reboot.[38] Leterrier acknowledged the only remaining similarity between the two films was Bruce hiding in South America,[5] and that the film was a unique reboot, as generally audiences would have expected another forty minute origin story.[39] There were previous discussions to set the first act in Thailand.[40] Leterrier felt audiences were left restless waiting for the character to arrive in Ang Lee's film.[39] Gale Anne Hurd noted fans dubbed the film a "requel", a portmanteau of reboot and sequel.[41]
Norton explained of his decision to ignore Lee's origin story, "I don't even like the phrase origin story, and I don't think in great literature and great films that explaining the roots of the story doesn't mean it comes in the beginning."[8] "Audiences know this story," he added, "[so] deal with it artfully." He wanted to "have revelations even in the third act about what set this whole thing in motion".[3] The new origin story references Ultimate Marvel's take on the Hulk, which also had him created in an attempt to create supersoldiers.[42] Norton deleted Rick Jones and toned down S.H.I.E.L.D.'s presence.[15] He also added the scene where Banner attempts to extract a cure from a flower and his e-mailing with Samuel Sterns,[37] which references Bruce Jones' story.[43] Norton rewrote scenes every day.[17] Ultimately, the Writers Guild of America decided to credit the script solely to Penn,[44] who argued Norton had not dramatically changed his script. Journalist Anne Thompson explained "The Guild tends to favor plot, structure and pre-existing characters over dialogue." Before either Penn and Norton joined the project, an anonymous screenwriter wrote a draft
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